Facebook apologies for ad ban
Facebook has apologised after refusing to run
an advert featuring plus-sized model Tess
Holliday wearing a bikini.
The social network told the BBC it had made a
mistake and has now approved the image.
Australian feminist group Cherchez La Femme
had expressed fury after Facebook rejected
their advert for an event designed to promote
body positivity.
Originally the social network told them the
advert "depicts a body... in an undesirable
manner".
While the event page was not taken down,
the advert to promote it was not approved.
"Ads like these are not allowed since they
make viewers feel bad about themselves,"
read the original response from Facebook's
Ads Team, which the organisers shared as
screenshots on their page.
It also suggested that an alternative image of
someone "running or riding a bike" would be
more appropriate.
"Our team processes millions of advertising
images each week, so we occasionally make
mistakes," said a spokesman.
"To be clear, the image complies with our
advertising policies. We have now approved
the image and apologise for any offence this
caused."
Facebook's terms and conditions state that
images used in advertising may not "show
excessive amounts of skin or cleavage".
Jessamy Gleeson, one of the producers of the
Melbourne-based "Feminism and Fat" event,
told the BBC she was furious.
"They're not policing women's bodies when it
comes to acceptable standards of beauty
elsewhere," she said.
"I can see that they were attempting to try to
tackle eating disorders - that makes sense -
but at some point you have to consider that
women of different weights exist on
Facebook."
The group had contacted Tess Holliday's
management for permission to use the image
but had not received a reply, she said.
an advert featuring plus-sized model Tess
Holliday wearing a bikini.
The social network told the BBC it had made a
mistake and has now approved the image.
Australian feminist group Cherchez La Femme
had expressed fury after Facebook rejected
their advert for an event designed to promote
body positivity.
Originally the social network told them the
advert "depicts a body... in an undesirable
manner".
While the event page was not taken down,
the advert to promote it was not approved.
"Ads like these are not allowed since they
make viewers feel bad about themselves,"
read the original response from Facebook's
Ads Team, which the organisers shared as
screenshots on their page.
It also suggested that an alternative image of
someone "running or riding a bike" would be
more appropriate.
"Our team processes millions of advertising
images each week, so we occasionally make
mistakes," said a spokesman.
"To be clear, the image complies with our
advertising policies. We have now approved
the image and apologise for any offence this
caused."
Facebook's terms and conditions state that
images used in advertising may not "show
excessive amounts of skin or cleavage".
Jessamy Gleeson, one of the producers of the
Melbourne-based "Feminism and Fat" event,
told the BBC she was furious.
"They're not policing women's bodies when it
comes to acceptable standards of beauty
elsewhere," she said.
"I can see that they were attempting to try to
tackle eating disorders - that makes sense -
but at some point you have to consider that
women of different weights exist on
Facebook."
The group had contacted Tess Holliday's
management for permission to use the image
but had not received a reply, she said.
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