Samsung wants you to stop checking your phone while on your motorbike
While almost everyone is focusing on keeping drivers’ hands off the wheel in autonomous cars, Samsung has turned its attention to keeping drivers’ hands firmly on the handlebars when it comes to motorcycles. Partnering with advertising company Leo Burnett, motocross star Edo Mossi and YouTuber Cane Secco to develop a prototype for its Smart Windshield, Samsung’s main aim is to keep drivers attention on the road. The company has deliberately picked Italian stars to partner on the campaign, as it says that 25 percent of motorcycle crashes in the country among young people are down to phone use.
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